My business began when I was a teenager, helping my friends with their university applications. It has always seemed wildly unfair to me that a student who is a brilliant mathematician, architect or doctor in the making can be held back by not having a completely unrelated skill - the ability to write in the very specific voice of a successful personal statement. Every student deserves to have universities see the best of who they are and what they could become, and that’s what I’m here to help with.